Bol.com Netherlands & Belgium
Freelance Bol.com specialist for content, Bol Ads, Buy Block and the vendor-to-seller transition
I'm Hans van Leeuwen, a freelance Bol.com consultant based in Amersfoort, the Netherlands. I help brands grow on the largest marketplace in the Netherlands and Belgium, from product content and Bol Ads to pricing, Buy Block and logistics. At Alpine Hearing Protection I launched the Bol.com seller channel and led the transition from vendor to seller, automated marketplace content through Channable and achieved 20% more weekly sales with a social ad campaign. At ABS All Brake Systems I'm currently rolling the A.B.S. range out to Bol.com alongside Amazon and eBay.
Hans van Leeuwen
Freelance e-commerce & marketplace manager, Amersfoort (NL)
Vendor → seller
Bol.com seller channel launched and the transition led successfully
Alpine Hearing Protection · 2022–2025
+20%
more weekly sales from one targeted Back-to-School campaign
Alpine Hearing Protection · CV
70%
category share on Amazon NL with the same content and pricing discipline
Alpine Hearing Protection · Nielsen 2023
ABS All Brake Systems
E-commerce manager · 2025–present
Alpine Hearing Protection
Marketplace manager · 2021–2025
Intergamma (Karwei & Gamma)
E-commerce manager · 2017–2020
IGM Badkamerwinkel
E-commerce manager · 2019–2020
Webhelp (GGD GHOR)
Team coach · 2020–2022
Talpa · Edelman
Internships: online marketing · UX design · 2013–2015
References from clients and managers available on request. Recommendations on LinkedIn
What I ran into on Bol.com and Amazon, with numbers:
Bol.com shows titles in full; on Amazon the first 80 characters have to convince. In my article I describe how, for an outdoor brand on both platforms, a UX rebuild of the listings lifted conversion from 8.1% to 12.7% and cut returns from 23% to 14%.
Read the case (Dutch)Bol's Groeibeloning with commission discounts goes live on 1 July 2026, the same day the €150 import exemption for non-EU shipments ends. My advice: calculate contribution margin per order, because 30% margin on paper can turn negative after returns and advertising.
Read the decision framework (Dutch)At Alpine Hearing Protection we moved from vendor to seller on Bol.com. The article walks through the calculation per product group (sales price minus purchase discount and promo contribution versus commission, logistics, returns and your own hours), what I underestimated — returns, Buy Box, content — and when I would stay vendor today.
Read the vendor-versus-seller calculation (Dutch)An engagement starts with a practical baseline: assortment coverage, product-data completeness, content quality, findability, Buy Block performance, pricing, campaign structure, logistics, performance scores and reporting. The plan separates immediate revenue leaks from structural growth, with a measurable target and an owner for every action.
Execution connects content, advertising and operations. Search and category data feed titles, descriptions, attributes, images and the Bol Ads campaigns. A weekly trading review puts visibility, conversion, advertising efficiency, margin, availability, returns and service performance side by side, so decisions reflect the whole Bol.com account.
For ongoing management the cadence covers catalogue checks, campaign optimisation, price and Buy Block review, stock risk, competitor changes and a concise performance update. A vendor-to-seller transition gets its own migration plan. You keep access to every decision, dataset and working document.
No agency margin, no six-month minimum, cancellable monthly. Three models, with indicative rates (excl. VAT):
After a 30-minute intro call you receive a written quote within one working day: scope, cadence and final rate. For context: a permanent e-commerce manager, including employer costs, quickly runs to €6,000 or more per month, without the option to stop monthly. An interim engagement of three days a week usually stays below that. All rates and what is included →
Helps brands grow on Bol.com: optimising product content, managing Bol Ads campaigns, getting catalogue and assortment in order, advising on pricing and Buy Block, and setting up performance reporting. With me that is hands-on, inside your own account.
Seller keeps margin and control but requires active account work; vendor saves operations but gives up margin and price control. I led the vendor-to-seller transition myself at Alpine Hearing Protection and model both routes on EBITDA, not just revenue.
Bol.com ranks and converts on content quality. Complete, correct and conversion-oriented product data, with the right attributes per category, is the foundation for findability, the Buy Block and efficient advertising. That's why I automated that content through Channable.
Yes. Structure, keyword targeting, bid management and continuous optimisation on ACoS and growth targets. Advertising only works once the listing itself converts, which is why I always start with content.
From 1 July 2026 the Groeibeloning programme goes live with commission discounts for sellers hitting revenue targets, Bol.com opens to non-EU sellers, and the €150 import exemption for non-EU shipments ends. More competition, but also an advantage for sellers with their operation in order.
With a marketplace audit. I review content, advertising, assortment and operations on Bol.com and deliver the biggest opportunities before we agree on an engagement.
Request a Bol.com audit. You get the biggest opportunities listed, plus a written quote within one working day.
Request the auditAmazon NL specialist · Interim e-commerce manager · AI e-commerce automation · Case studies