AI E-commerce
AI E-commerce Automation for Amazon & Bol.com
Run a full marketplace operation with an automation stack, not a large team
Hans van Leeuwen is a freelance e-commerce manager specializing in Amazon, Bol.com, marketplace growth, product data and AI-assisted e-commerce operations. This is the AI-automation practice: pipelines that remove repetitive manual marketplace work and surface decisions faster, with a human in the loop on strategy, pricing and brand voice.
The four automation layers
- Product data, feed normalization, enrichment and nightly validation across channels (flag missing EAN/brand/category before a listing breaks)
- Operations, stock, pricing and order sync between Amazon NL/DE, Bol.com and the webstore so out-of-stock states propagate in minutes
- Advertising, automated ROAS/ACOS reporting and budget alerts instead of weekly manual exports
- Intelligence, competitor and ranking monitoring plus weekly KPI reports generated automatically
The stack
- n8n, workflow orchestration (the glue between marketplaces, data and AI)
- Supabase, the data layer for product, performance and reporting tables
- Claude, content drafting, classification and first-draft analysis
- Channable, feed and marketplace sync across Amazon, Bol.com, eBay and the webstore
Proof, I run my own operations this way
70%
market share on Amazon NL in a competitive category (Nielsen-verified)
<2%
out-of-stock rate held through automated demand forecasting
2×/wk
automated SEO + competitor intelligence pipeline running on this very site
Frequently asked questions
What is AI e-commerce automation?
A set of pipelines, product data, operations, advertising and reporting, that remove repetitive manual marketplace work and speed up decisions, with a human in the loop on strategy, pricing and brand voice. It is not 'an AI that runs your store'; it is concrete, monitored workflows built on n8n, Supabase and Claude.
Which platforms and tools does Hans automate?
Amazon (NL, DE and other EU marketplaces), Bol.com, eBay and own-store platforms such as Magento, plus the feed and automation layer that connects them, Channable for feeds and n8n for orchestration, with Supabase as the data layer and Claude for content and analysis.
Do I need to replace my team?
No. Automation removes the repetitive 80% so your team focuses on strategy, merchandising and brand. The human stays in the loop on pricing limits, brand voice and final decisions.
How does an engagement start?
With a free automation audit: Hans maps your current manual workload and returns a prioritized plan within 48 hours, identifying the three highest-ROI workflows to automate first.
Is my data and account access safe?
Pipelines run on your own infrastructure and accounts; marketplace credentials are never shared in plain text. The automation layer is auditable and you keep full control of access.
Spending hours on manual exports and ad reporting?
Start with a free automation audit, I map your current manual workload and identify the three highest-ROI workflows to automate first, with a written plan inside 48 hours.
Contact meView case studies · Amazon NL specialist · Bol.com consultant