Freelance E-commerce Manager · Amazon & Bol.com Specialist

Freelance E-commerce Manager & Marketplace Specialist (Amazon & Bol.com)

Grow Amazon NL & Bol.com revenue with a hands-on interim marketplace lead

I’m Hans van Leeuwen — a freelance e-commerce manager and marketplace consultant based in Amersfoort, Netherlands. I specialize in Amazon marketplace management, Bol.com optimization, and scalable marketplace growth. As an experienced interim e-commerce manager in the Netherlands, I help brands across the Netherlands and EU turn digital channels into revenue engines.

Based in Amersfoort, Netherlands · Working with brands across Amsterdam, Utrecht, Rotterdam & the wider EU

• 70% market share on Amazon NL (earplug category, Nielsen Data) — Full listing overhaul, A+ content, and Sponsored Products strategy within 18 months.
• 20% weekly sales increase via targeted Bol Ads campaigns and seasonal bundles.
• Out-of-stock rates below 2% through demand forecasting and optimized logistics.

Brands I work with

• D2C brands scaling into Amazon & Bol.com
• Category leaders defending market share on marketplaces
• Brands entering the Dutch & EU marketplace landscape
• Companies seeking an interim e-commerce manager or marketplace strategist

Common challenges I tackle

• High ACOS eating into ad profitability
• Low conversion rates on product detail pages
• Stockouts and Buy Box loss due to poor forecasting
• Listing suppression and catalog compliance issues
• Weak organic ranking and poor indexing on Amazon or Bol.com
• No clear marketplace strategy or KPI framework

Amazon & Bol.com Marketplace Management (NL/EU)

• Amazon Marketplace Management — Listing optimization, A+ content, Amazon Ads (Sponsored Products, Brands, Display), pricing strategy, and operations. Your Amazon NL specialist for scalable growth.
• Bol.com Optimization — Content optimization, Bol Ads management, catalog management, and performance analytics. Hands-on Bol.com consultant for the Netherlands’ largest marketplace.
• Marketplace CRO & Growth — Data-driven conversion rate optimization, A/B testing, and revenue scaling. Reduce friction, improve Buy Box win rate, and grow profitably.
• SEO & Content Strategy — Search-first content strategies that drive organic traffic and improve marketplace rankings. UX design focused on reducing friction and increasing conversions.

Engagement Model

1. Discovery — Audit your current marketplace presence, identify quick wins and long-term growth levers.
2. Strategy — Build a tailored action plan with KPIs, timelines, and clear ownership.
3. Execution — Hands-on implementation from listing optimization to ad campaigns with weekly check-ins.
4. Scale — Iterate based on data, expand to new channels, and compound results over time.

Frequently Asked Questions

What marketplaces does Hans van Leeuwen specialize in?

Hans specializes in Amazon and Bol.com marketplace management, including product listing optimization, advertising (Amazon Ads, Bol Ads), A+ content creation, catalog management, and growth strategy.

What e-commerce services does Hans offer?

Hans provides marketplace management, conversion rate optimization (CRO), UX design for e-commerce, SEO & content strategy, data-driven analytics, and digital commerce consulting for brands across the Netherlands and EU.

Is Hans van Leeuwen available for freelance or contract work?

Hans is based in Amersfoort, Netherlands and available for e-commerce management roles, consulting, and freelance marketplace projects. Contact via LinkedIn or email for availability.