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    Hans van Leeuwen, Freelance E-commerce Manager based in Amersfoort, Netherlands
    10+ years

    About

    Interim E-commerce Manager & Marketplace Specialist (Amazon & Bol.com)

    Hans van Leeuwen · Amersfoort, NL

    E-commerce Manager with 10+ years of experience accelerating digital commerce performance across marketplaces and D2C channels. Specializing in Amazon, Bol.com, AI-assisted e-commerce automation, and scalable revenue growth strategies.

    I combine a strong background in UX design with hands-on commercial expertise to create data-driven strategies that deliver measurable results. From achieving 70% market share on Amazon NL to cutting out-of-stock rates below 2%, I turn complexity into growth.

    Amersfoort, NL Send a messageOr email LinkedIn
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    How I work

    Every engagement runs through four phases. Compact and measurable, no abstract framework — just what happens each week and which KPIs move.

    1

    Discovery

    Audit current marketplace presence, identify quick wins and structural growth levers.

    2

    Strategy

    Action plan with KPIs, timelines and clear ownership per lever.

    3

    Execution

    Hands-on: listings, A+ content, Amazon Ads and Bol Ads, with weekly check-ins.

    4

    Scale

    Iterate based on data, expand to new channels (DE, FR) and compound results.

    Frequently Asked Questions

    What does a freelance e-commerce manager do?

    I temporarily lead the e-commerce operation: marketplace strategy, listings, advertising, pricing, forecasting and reporting. Hands-on inside your existing team and tool stack.

    How much does marketplace management cost?

    Retainer for ongoing Amazon/Bol management, project pricing for a defined audit or launch, day rate for interim. Actual number depends on scope; a 30-min intake produces a written quote within one working day.

    Bol.com — vendor or seller?

    Seller keeps margin and control but requires active account work. Vendor saves operations but concedes margin and pricing control. I model both routes on EBITDA, not just revenue.

    How do you reduce out-of-stock rates?

    A demand-forecasting model built on recent sell-through, seasonality and promo lift, tied to supplier lead-times. Documented cases run under 2% OOS.

    Do you manage Amazon Ads and Bol Ads?

    Yes. Sponsored Products, Sponsored Brands, Display and Bol Ads with weekly bid steering and negative harvesting; ACOS/TACOS as primary KPIs.

    Core Competencies

    Key expertise areas

    Marketplace Management
    E-commerce Strategy
    SEO & On-Page SEO
    PPC Advertising
    Content Strategy
    Data-Driven Decision Making
    A/B Testing & CRO
    People Management
    Growth Hacking
    UX / Interaction Design
    Agile Methodologies
    Inventory & Supply Chain
    Google Search Console
    WooCommerce
    Stakeholder Management

    Experience

    E-commerce Manager

    ABS All Brake Systems

    Dec 2025 – Present
    • Automated VIN-based part lookup, a first in the industry
    • Connected eBay, Amazon and Bol.com into one marketplace operation
    • Forecasting revenue and delivering actionable KPI insights

    Marketplace Manager

    Alpine Hearing Protection

    Feb 2022 – Dec 2025
    • Achieved 70% market share in the earplug category on Amazon NL (Nielsen, 2023)
    • 20% more weekly sales with a Back-to-School social ad campaign; A/B-tested images lifted conversion
    • Less Buy Box price volatility through B2B channel alignment; market analysis with Helium10 and Nielsen
    • Launched the Bol.com seller channel, transitioning from vendor to seller
    • Automated marketplace content via Channable integration
    • As e-commerce manager (Oct 2021 – Feb 2022): out-of-stock below 2%, logistics and customer service (NPS) restructured

    Team Coach

    Webhelp

    Feb 2020 – Feb 2022
    • Directed COVID-19 tracking, aiding national strategies
    • Implemented training to boost pandemic response skills

    E-commerce Manager

    IGM (badkamerwinkel.nl)

    Aug 2019 – Feb 2020
    • Organic visibility +35% and conversion +15% through SEO strategy and PPC campaigns
    • Product content, attributes, filtering and site mapping improved for badkamerwinkel.nl/.be

    E-Commerce Manager

    Intergamma (Karwei & Gamma)

    Feb 2016 – Aug 2019
    • Organic traffic +40% through SEO optimisation of the KARWEI.nl, Gamma.nl and Gamma.be catalogues
    • Targeted advertising campaigns for higher engagement; company-wide e-commerce and catalogue training
    • Assistant e-commerce manager (Feb 2017 – Jan 2019), e-commerce manager from 2019

    Online Marketeer

    Talpa

    Jan 2015 – Jun 2015
    • Drove web and social media strategies for Dutch television

    Graphic & UX Designer

    Edelman

    Sep 2013 – Jan 2014
    • Spearheaded design projects at the world's largest PR agency

    Education

    B.A.Sc. Communication & Media Studies, User Experience specialisation

    HU University of Applied Sciences Utrecht

    2012 – 2016

    MBO – ICT Manager (CCNA, VMware Certified)

    ROC Hilversum

    2007 – 2011

    Foundations of Digital Marketing and E-commerce · Foundations of Project Management

    Google

    certifications

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